Thursday, May 17, 2007


Yo! Who wantz uh Monstuh?!?! Daaaamn Guuurl!

"Guerrilla" or "Viral" marketing as it's known is the use of advertisements in non-traditional settings. Much like any form of advertising, it really only works if you know your audience. I was standing on the corner of Yuppie White People Drive and No Thanks Ave. when a truck rolled up blasting rap and two guys and this chick above got out. They were very "street" and "urban" and "all up in my grill yo." They seemed to be proud to perpetuate a stereotype that advertisers have no problem exploiting. Their goal: give out free energy drinks to anyone with a mouth. I think they persuaded one in every 87 people.

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